Hexagon PPM
In a two-week sprint, a team of 3 UX Designers collaborated on a concept project for Instagram. The team was tasked with designing a way for people to print pictures from Instagram's iOS iPhone app and an iPad version for power users.
Hexagon PPM
I came on board to lead the UX design efforts for a sophisticated product that aimed at leveraging Materials, Cost, and Schedule for construction. The primary goal was to give users all the features scattered amongst competitor's desktop applications in a SaaS platform that could run in a browser.
At that time, multiple teams in India, France, Sweden, and Israel were developing solutions for the product with little to no UX oversight. The engineers were using one static PDF as a style guide and making user experience decisions while coding the solutions. The result was a fragmented product that users could not understand.
Goal
The goal was to create flows for different types of users that included ways for them to select, edit, apply filters, share and print photos seamlessly. We designed flows from the moment the user takes a photo all the way through completing the purchase with a checkout. Instagram's user interface's visual guidelines includes elements from iOS and Android mobile platforms and had to be followed meticulously.
Brainstorming and Research
I brainstormed topic maps and created an affinity diagram. Then, I researched our users through surveys and made a competitive analysis to develop personas, user stories and scenarios.
Sketching and Testing
Once I gathered all the research, I sketched the checkout flows and wireframes for the prototypes. Through usability testing and user feedback I refined the prototypes to high-fidelity.
iPhone Prototype
Applied Instagram's branding to high-fidelity prototypes for more testing.