I designed a mobile-first, responsive website for Savory Spice Shop. The client wanted to attract more of their retail store customers to the website and to find new online shoppers in states without stores.

Brainstorming and Research

I brainstormed topic maps and created an affinity diagram. Then, I researched our users through surveys and made a competitive analysis to develop personas, user stories and scenarios. 

Personas and Use Cases

I gathered the research and sketched the checkout flows and wireframes for the prototypes. Through usability testing and user feedback we refined the prototypes to high-fidelity.

Sketching and testing

Sketched wireframes with improved user flows based on research findings.

Desktop Wireframes

Built and tested low-fidelity desktop prototypes with a redesigned navigation.